To me, it’s really quite simple: where we spend our limited time, attention, and energy is much more important than where we spend our money.

So if the controversial Gillette commercial impacts someone’s life to the degree that they get involved (spend their limited time, attention, and energy) in the ensuing raging debate about it on social media—regardless of whether their viewpoint is pro, or con—then I’d say they need to seriously re-examine their life and priorities, and redirect their wasted time, attention, and energy accordingly.

As I often state: Don’t tell me what you think, show me what you’re doing…

UPDATE: It is now speculated that Gillette’s infamous “toxic masculinity” ad may have cost Procter & Gamble $8 billion in lost sales, while CEO and president Gary Coombe claimed that angering some consumers with its #metoo campaign was a “price worth paying” if it meant the brand could increase its relevance among younger consumers and turn around its falling market share…except in the process, they also lost lost connection with the younger generation, as Gillette quickly became the brand of the millennial generation’s dads…


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