It’s been a long time, but once again I recently took a chance and bought a book about internet marketing & sales, a currently popular book by an author who claims that he’s made millions using the techniques and processes conveyed in the book.
And once again, I found it nauseating, and wanted to toss it in the trash can (the specific author & book shall remain unnamed, as I don’t wish to promote them).
Because as usual, instead of focusing on offering value and quality to people, the author insists that we should manipulate their emotions, and get them to buy impulsively.
This is why I suck at sales, resulting in the dismal reality that all of my online ventures—be it my blog, or my online store, or my books on Amazon—have not (yet) seen any appreciable success.
I don’t want to manipulate peoples’ emotions to trick them into buying something from me. I HATE it when sales people (or social media ads, or “click funnel” websites, or commercials that interrupt me, etc) try to do that to me (it doesn’t work anyway, that’s not how I make purchasing decisions), and so I refuse to do that to others, even if it would make me money—possibly even LOTS of money.
That’s simply not who I am.
On the other hand, getting people to recognize quality, uniqueness, authenticity, and value in our present culture of noise, distraction, little to zero attention span, hurry hurry hurry, superficial values, mass conformity, knee-jerk emotions, mindless consumption, etc. has proven to be a difficult—if not impossible—nut to crack.
So all I can do is keep saying, as Seth Godin advocates:
“Here, I made this.”
—with the hope that eventually people will start to notice, and then maybe some of my work can transition from merely expensive hobbies to at least some semblance of an actual business.
But until then…I suppose I’ll just keep creating…
(PS Similarly, I’ve explained my preference of quality over quantity in my work in the following article, you may want to check it out): About My Art: Why I Pursue Quality Over Quantity
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