The Independent recently published an article entitled Is 2025 the year that Google dies?, which obviously caught my eye.
The article, along with others, detail how AI-based search engines such as ChatGPT and Perplexity may be quickly obsoleting Google’s longstanding status as King of Search.
From the article:
“For more than two decades, “google it” was shorthand for finding anything online—allowing Google, a tech company founded in 1998, to build a $2 trillion empire built on blue links. But the release of ChatGPT in November 2022 caused a seismic shift, the aftershocks of which are still being felt. Chat-based tools from OpenAI and an upstart called Perplexity deliver ready-made answers instead of a list of websites, enticing users and some big tech names to rethink which icon now sits on the home screen. In fact, Perplexity has attracted so much interest from some of the biggest tech giants and could, if those deals come off, soon appear on the home screen of your smartphones at a scale that could propel it to be the next Google. Leading, even, to its downfall.”
The article goes on to say that both Apple and Samsung are in talks with Perplexity, indicating that Google may no longer hold the default search engine on their devices:
“If Apple and Samsung have a partnership with Perplexity that potentially pushes Google out as the default search engine, that’s a very big conversation, because that’s a very big source of traffic for Google,” says [search engine optimisation expert Lily Ray]. Combined, Apple and Samsung sell around half a billion smartphones a year.”
So obviously, this is noteworthy news, and worth considering going into the future, so I wanted to share the news…you can read the full article here.
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